Fandom has become one of the most powerful forces shaping what gets made, discovered, and sustained in global entertainment. But can fandom be intentionally built, or does it emerge from the unpredictable intersection of story, timing, community, and culture? Bringing together leaders from entertainment, technology, media, and digital communities, this panel explores how modern fandom forms, scales, and creates lasting cultural and commercial value. The discussion examines how attention becomes engagement, how platforms and data shape discoverability, and why some titles inspire enduring global communities while others fade. Attendees will gain insight into how audiences become advocates and how fandom increasingly drives creative, marketing, and business decisions across the industry.
Moderated by:
